Teeze relocated the project to the Warehouse studios in
Philadelphia where guitar and vocal tracks were completed,
but the sessions were interrupted again when Max Norman
experienced scheduling conflicts with his next project and
was now flying back and forth to California. The sessions
were moved again and recording resumed at the Carriage House
in Connecticut where the project was finally finished. The
tapes were presented to the group for approval, but it was
immediately evident to everyone who heard that first mix
that the bottom end was almost completely missing! The problem
was that the first mix was lacking "punch" and
bass. On some tracks, it was actually difficult to hear
Dave Weakleys bass at all. The group ultimately wasnt
satisfied and told Champion that the tapes had to be re-mixed.
Champion disagreed and urged the group to release the album
to Columbia since they were now running behind schedule.
Heated arguments ensued between Gregg Malack and Champion
and the guitarist was temporarily placated when management
gave in and ordered a second mix, this time with Columbia
A & R rep John Mrvos assisting Max Norman. Things looked
promising until Gregg realized that Mrvos was only interested
in re-mixing three tracks that he felt could be released
as singles. The resulting re-mix sounded uneven. Gregg continued
to insist on another mix and Champion relented again, but
this time wouldnt allow any band members to be present
during the actual mixing! Even though they attempted to
improve the bottom end, the desired result was never achieved
and, giving into record company and management pressure
to deliver the album for an August release, Teeze finally
delivered the master tapes. The resulting album ended up
sounding thin and entirely too polished. More ominously,
the release date was now pushed back to the fall (the all-important
4th quarter when record companies devote most of their marketing
and promotional energies to "superstar" product
in hopes of improving their year-end bottom line
in short, the worst time of the year to debut a new band).
William Morris signed on as booking agent and the LP was
set for a late September 1988 worldwide release.
Sometime during the recording sessions, Champion determined
that the "Teeze" name had never officially been trademarked
(even though the group had been using it unchallenged since
1977). The problem had to do with other major label groups
having used the name (most notably Canada's hard rocking
Teaze who recorded from 1976-80 and, more importantly, an
r&b Tease who recorded for RCA and Epic from 1983-88). CBS'
legal eagles decided that Teeze had to change its name.
So, under intense pressure from management and the label,
Teeze gave in and changed its name to Roughhouse. After
having built brand name recognition with the Teeze name
and logo, the group was forced into a public relations nightmare
of trying to get the word out to their core fan base on
the eve of the album's release.
Champion flew Gregg, Luis and Dave out to Los Angeles in
August 1988 to attend the Concrete Foundation Forum convention
put on by Concrete Marketing. The high profile event was
co-sponsored by RIP magazine and was designed to showcase
upcoming releases by heavy metals top acts. This would
be the perfect place to announce the new name, meet Columbias
west coast staffers and preview the release of the new album.
Roughhouse was told that the event was strictly meet-and-greet
and that they wouldnt be performing. They were stunned
upon their arrival to see live concert sets by almost everyone
there including the newly-signed Warrant, Wrathchild America,
Judas Priest and Megadeth. Arguments ensued with Champion
as to why Roughhouse wasnt booked to perform. No reasonable
explanation was ever given. The only saving grace of the
weekend was an interview that was done with Gregg and Luis
that was aired on MTV News the following week.
The next hurdle to overcome was to convince the staffers
at Columbia that they had a new band worth promoting. Since
Teeze had originally been signed by Tommy Mottola, it was
assumed that the label would be firmly behind the project
now that Mottola was the new head of Columbia. In fact,
Champion was telling the group exactly that and not to worry
about the commitment level of the label. But Teeze knew
that the original A & R rep assigned to their album,
industry veteran Mickey Eichner, had been re-assigned and
was no longer involved. Their new A & R man was John
Mrvos who had personally signed Philadelphia label mates
Britny Fox. Initially, Columbia was promoting both bands
together in a pre-release radio/retail blitz. Britny Fox
was out of the box first with their debut album and would
capture the interest of Columbias marketing and promotion
departments. Roughhouse and Britny Fox shared Columbia A
& R man John Mrvos. It didnt take Mrvos and his
team long to realize that radio was all over Britnys
album and their debut video, "Girlschool", was
a smash on MTV.
Then, just as they thought nothing else could go wrong,
Columbia began an advertising campaign for the group prior
to the release date. An attorney came out of the woodwork
and claimed that his client owned the rights to the Roughhouse
name, even though his client had never released any product
and only performed in a regional area of the country. This
time Columbia dug its heels in and held its ground. Unfortunately,
it would cost Roughhouse $10,000 of its advance to make
the problem go away. Finally everything seemed to be ready
for the worldwide launch of the newly-christened Roughhouse
and their major label debut. The group's public relations
firm arranged a huge press onslaught with reviews, interviews
and photo spreads appearing in Playgirl, Faces, Hit Parader,
Powerline, RockBeat, Metallix, Metal Edge, Kerrang!, Raw,
Metal Forces, Billboard, Metal Rendevous, Circus, RIP, etc.
Gregg, Luis, Dave, Mike and Rex were now looking to hit
the road and unleash their "Corruption Of Your Morals" tour,
hopefully repeating the success of Cinderella.
But what about a Roughhouse video? And where was the necessary
tour? Amazingly enough, Champion didn't want the group to
do a video and only relented after key members kicked and
screamed that it would be career suicide not to do one.
So, nearly two months after the album's release, Manhattan's
SIR Studios was booked for filming of the "Tonight" video.
Soon after, the video (which for some unknown reason was
shot in black & white) landed in MTV's popular "Headbanger's
Ball" Top 20. Roughhouse appeared on MTV and the video started
climbing the Top 20 charts.
Meanwhile, despite massive coverage in the metal press,
radio seemed unaware of the new LP with the exception of
a handful of stations. Group fears were confirmed after
Roughhouse members began calling major and secondary stations
from tour stops only to find out that the local and regional
Columbia reps weren't promoting the album. This telephone
campaign actually resulted in several program directors
calling CBS to ask why they weren't told of the group and
informing them that "Tonight" had been added to their play
lists! The group was shocked when key execs at CBS called
them in for a meeting and demanded that they cease calling
any radio stations. Roughhouse was further demoralized by
the fact that William Morris wasn't offering them anything
resembling a decent tour slot.
They were forced to go out on an ill-conceived, poorly-planned
club tour of the northeast and midwest while label-mates
Britny Fox (who's debut LP had been released at about the
same time and who shared the same CBS A&R exec) immediately
snared the opening slot for Joan Jett's "I Hate Myself For
Loving You" tour and a major Poison tour right after that.
Britny's debut went gold shortly thereafter. The Roughhouse
tour lasted through January of 1989 (including a number
of dates with Eddie Money).